Basque and history museum (Bayonne)
Testimonial from Jean-Claude Larronde, Chair of the Basque Museum Joint Association.
Over the past year, in an effort to enhance its image by publicising its quality commitments, the Basque Museum underwent the Qualité Tourisme certification process. However, what the museum accomplished went far beyond a mere communication campaign.
What the process really entailed was examining the quality of visitor reception from every angle, seeking an outside point of view about the museum and its operation, and striving to better meet the needs of the general public.
By examining each of the 237 criteria listed in the guidelines issued by FEMS (the Federation of Ecomuseums and Cultural Heritage Museums), the museum became aware of its strengths and weaknesses. At the end of the process, a concerted effort that involved the entire team, the Basque Museum was awarded the Qualité Tourisme label – and with it, the belief that visitor reception, though often maligned, is vitally important.
Today, both the museum and its visitors are reaping the benefits.
Edited on 20/09/2023