The Qualité Tourisme™ state-guaranteed brand

The official Qualité Tourisme™ brand is designed to guarantee that you always enjoy the very best of French hospitality and tourist services.

Qualité Tourisme™ is the only official trademark awarded to tourism professionals for their hospitality and service quality.

It is accredited to service providers who meet strict customer satisfaction quality standards. Services are regularly checked by independent mystery inspectors to make sure that the establishments are still providing satisfaction guaranteed. Qualité Tourisme™ gives you a hallmark you can trust in to choose tourist establishments with quality services.

The Qualité Tourisme™ brand covers the entire tourism chain as your guarantee of quality throughout your holiday: accommodation, catering services, tourist attractions, sports and leisure activities, tourist information centres, etc. So you can plan your holiday safe in the knowledge of quality you can depend on.

Everyone from leading destinations to places off the beaten track and from major international groups to small independent establishments has joined forces with Qualité Tourisme™ to celebrate French tourism quality in action. Nearly 5,200 establishments are displaying the Qualité Tourisme™ trademark.

Discover « The Qualité Tourisme™ satisfaction »

Qualité Tourisme™ establishments are regularly checked by independent mystery inspectors to make sure that the establishments are still providing satisfaction guaranteed.


Tourism professionals are committed : 

  • A warm welcome
  • Attentive staff
  • Foreign languages spoken
  • Customized services
  • Accurate and practical tourist information
  • Guaranteed cleanliness and comfort
  • Exploring a new destination
  • Your reviews taken into account


How is the Qualité Tourisme™ Trademark awarded ?

The Qualité Tourisme™ trademark is awarded :

  • on a voluntary basis to tourism professionals for their hospitality and service quality
  •  by the government (the Tourism Division of the Directorate General for Enterprise at the Ministry for the Economy and Finance), through the involvement of its many private sector and institutional partners

Establishments applying for the Qualité Tourisme™ trademark must:

  • comply with the brand’s values and guarantee:
    • A warm welcome
    • Helpful staff
    • Foreign languages spoken
    • Personal service
    • Clear, accurate information
    • Cleanliness and comfort
    • Destination information
    • That your opinion counts
  • be rated if their business activity is subject to regulatory classification (hotels, tourist residences, tourist offices, etc.)
  • put customers first (handling complaints, customer satisfaction survey, analysis of online reputation, etc.)
  • be audited using national benchmarks (between 250 and 600 assessment criteria) by an independent external firm on a regular basis (once every three or five years)
  • achieve a minimum score of 85% during this inspection, which is conducted by a mystery guest

Qu'est-ce qu'un établissement labellisé Qualité tourisme ?

Edited on 19/10/2021

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